The founder of Rhode, Hailey Bieber's approach to beauty is defined by simplicity and healthy skin, a ritual she's refined even further since becoming a mother. Her morning routine focuses on hydration and a "less is more" philosophy.

1. Morning Skincare Ritual

Cleansing and Prep

Hailey avoids harsh cleansing in the morning, preferring to wash her face with water. Her prep includes using a tongue scraper and oil pulling.

Facial Mist

She begins by applying a facial mist to hydrate her skin.

Facial Milk

Rhode Glazing Milk, an essential part of her routine, provides a radiant, "second layer" to her skin.

Sunscreen

Hailey emphasizes the importance of a moisturizing, milky, or tinted sunscreen, often favoring European formulas, and notes that she always applies extra cream to her hands to prevent signs of aging.

2. Light Makeup Application

Concealer vs. Foundation

During the day, she prefers to go foundation-free, using a minimal amount of concealer applied with her fingers. She believes that skin-to-skin contact creates a more natural and effortless look.

Eye Brightening

Hailey uses a pink-tinted eye brightener, which she applies over concealer for a more radiant finish.

Brows and Blush

She maintains her brows with a clear gel and applies cream blush, preferring pink or neutral, beige-pink shades.

Freckles

To enhance her natural look, she uses a freckle stencil, which she believes adds a youthful touch.

Lip Care

She uses a lip contouring product enriched with nourishing ingredients to enhance the natural volume and shape of her lips.

Finishing Touches

Hailey skips mascara, opting to simply curl her lashes, and finishes her look with a final spray of face mist to restore her radiance.